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I’m a Swiss–Anglo Senior Creative / Art Director with extensive experience at leading agencies, including BBH, DDB, Grey, and Havas, as well as independent digital shops across London.

Currently, I create 360° campaigns for Sky Originals and WOW TV Germany — spanning key art, AV, social, print, and activations.

My work has ranged from directing international TV ads with Hollywood A-listers to winning global pitches and designing across every format, from OOH specials to digital posters. I’ve thrived both as a solo creative and within diverse teams, delivering fully integrated campaigns from ATL to B2B.

Outside of work, I’m a mother of two, a former ski instructor, and a polyglot (five languages — plus Adobe). I’m also a seasoned traveller, Vipassana meditator, and Reiki practitioner. Whenever I can, you’ll find me outdoors — running marathons, playing tennis, wild swimming, mushroom picking, or camping — or indoors, creating concrete designs, illustrating portraits, or exploring museums.

Get in touch: katya.crichton@gmail.com

Here’s what creative leaders say about me:

“Katya is brilliantly creative and always full of amazing ideas. Most importantly, she's a lovely person to work with.” — Shaheed Peera, ECD Publicis LB

“Katya is an accomplished art director with both the craft skills and the commitment to lead projects, especially on the visual side. She’s also a great collaborator and a joy to work with.” — Andre Moreira, ECD Team Toyota, The&Partnership

“Katya comes from a hands-on design background, making it natural for her to create strategically insightful, beautifully crafted ideas across channels. She develops outstanding work at speed.” — Alasdair Graham, Ex-ECD Havas